Arc vs Walmart Marketplace Capital:
Small Business Financing Comparison

Working Capital

Working Capital

Editorial Team

Working Capital
The Working Capital Promise

At Working Capital, we believe access to funding should be simple, transparent, and designed around your business not the other way around. We’re committed to helping entrepreneurs make smart financial decisions with tools, guidance, and lending partners they can trust.

Overview

Small business owners rarely have the luxury of perfect timing when it comes to funding. Cash flow can swing quickly when a slow stretch follows a strong sales month, inventory piles up before demand catches up, or growth opportunities suddenly appear before capital is actually available. In that gap between need and access, financing options can look similar even when they operate very differently.

Walmart Marketplace Capital and Arc are built around distinct business environments. One aligns with companies that rely on predictable, recurring revenue streams and measure performance through subscriptions and retention. The other is designed for sellers operating in marketplace ecosystems, where product sales and platform activity drive revenue. Each approach is narrowly tailored to a specific operating model rather than broad, general-purpose lending.

Because of that focus, eligibility is shaped less by traditional credit standards and more by how a business generates revenue. Even with these differences, there are a few common threads. Both approaches emphasize business performance over personal credit history, use fee-based pricing rather than standard interest rates, and are designed to support U.S. businesses operating in fast-moving markets.

Where these merchant cash advance companies diverge comes down to execution, including how each system determines funding amounts, how repayment responds to business activity, and how deeply each model integrates into day-to-day operations.

Features Snapshot

ARC
Walmart Marketplace Capital
Eligibility
Target Audience
Funding tailored to subscription-based businesses, including high-growth startups, SaaS demonstrating strong MRR. Traditional businesses may qualify in some cases.3
Only offered to Walmart Marketplace sellers based in the United States.6
Loan Size Range
Access Model
Open application available on Arc’s platform. API-driven processes streamline underwriting and enable offer receipt in 48 hours.3
No open application. Advances offered in Walmart’s Seller Center dashboard with limits based on risk profile and sales history.6
Repayment Terms
Revenue Model
Available to businesses with recurring or subscription revenue, and those with significant reserves. Advance amounts typically represent up to 10% of revenue.2
Must be a third-party seller using the Walmart Marketplace platform.6
Cost Rates Fees
Financing Products
Offers both working capital and a business card integrated into its business banking platform.4
Primary financing option is Capital by Walmart, a merchant cash advance facility.6
Cost Rates Fees
Advance Amounts
Amounts vary by company. Arc states Working Capital generally does not exceed 10% of revenue;3 its revenue-based financing guide notes ARR-based advances may be higher for established customers, with advances up to $5 million.2
Advance limits not publicly available.6
Speed Approval Funding
Speed (Approval & Funding)
Fast online application uses API integrations to provide financing offers in 48 hours or less. With an Arc account, funding may come the same day an offer is accepted.3
Sellers may receive funds within 24 hours once they accept a financing offer.6
Repayment Terms
Repayment Structure
Repayment terms can be tailored to the business, with financing details and total repayment costs established before accepting an offer.3
Fixed percentage of sales deducted to repay advances. Maximum term length not disclosed.6
Cost Rates Fees
Cost Structure
Prime-based pricing (usually +1–2%) with no fees for early repayment.3
Flat fee charged for each advance. Early repayment does not change the total amount owed.6
Loan Size Range
Credit Check
Qualification based on MRR, growth trajectory, retention/churn signals, and cash flow metrics; business performance weighted more heavily than personal credit.3
Approval not based on a personal credit score. Walmart evaluates sellers’ sales history and repayment risk using an internal algorithm.6
Eligibility
Transparency of Terms
Arc publicly discloses advance sizing methodology (20%–50% of ARR), repayment term range (six to 18 months), and eligibility criteria.2
Advance size limits, term lengths, and repayment mechanics only disclosed to qualified sellers within an offer.
Financing Products
Business Banking
Arc business banking account included. High-yield option for idle cash.5 Integrated with Arc Card and repayment management.1
Not offered.
Loan Size Range
Business Card
Cashback-enabled corporate debit card. Spending limits scale based on available balance and business revenue.4
Not offered.
Loan Size Range
Target Audience
ARC
Funding tailored to subscription-based businesses, including high-growth startups, SaaS demonstrating strong MRR. Traditional businesses may qualify in some cases.3
Walmart Marketplace Capital
Only offered to Walmart Marketplace sellers based in the United States.6
Loan Size Range
Access Model
ARC
Open application available on Arc’s platform. API-driven processes streamline underwriting and enable offer receipt in 48 hours.3
Walmart Marketplace Capital
No open application. Advances offered in Walmart’s Seller Center dashboard with limits based on risk profile and sales history.6
Repayment Terms
Revenue Model
ARC
Available to businesses with recurring or subscription revenue, and those with significant reserves. Advance amounts typically represent up to 10% of revenue.2
Walmart Marketplace Capital
Must be a third-party seller using the Walmart Marketplace platform.6
Cost Rates Fees
Financing Products
ARC
Offers both working capital and a business card integrated into its business banking platform.4
Walmart Marketplace Capital
Primary financing option is Capital by Walmart, a merchant cash advance facility.6
Cost Rates Fees
Advance Amounts
ARC
Amounts vary by company. Arc states Working Capital generally does not exceed 10% of revenue;3 its revenue-based financing guide notes ARR-based advances may be higher for established customers, with advances up to $5 million.2
Walmart Marketplace Capital
Advance limits not publicly available.6
Speed Approval Funding
Speed (Approval & Funding)
ARC
Fast online application uses API integrations to provide financing offers in 48 hours or less. With an Arc account, funding may come the same day an offer is accepted.3
Walmart Marketplace Capital
Sellers may receive funds within 24 hours once they accept a financing offer.6
Repayment Terms
Repayment Structure
ARC
Repayment terms can be tailored to the business, with financing details and total repayment costs established before accepting an offer.3
Walmart Marketplace Capital
Fixed percentage of sales deducted to repay advances. Maximum term length not disclosed.6
Cost Rates Fees
Cost Structure
ARC
Prime-based pricing (usually +1–2%) with no fees for early repayment.3
Walmart Marketplace Capital
Flat fee charged for each advance. Early repayment does not change the total amount owed.6
Loan Size Range
Credit Check
ARC
Qualification based on MRR, growth trajectory, retention/churn signals, and cash flow metrics; business performance weighted more heavily than personal credit.3
Walmart Marketplace Capital
Approval not based on a personal credit score. Walmart evaluates sellers’ sales history and repayment risk using an internal algorithm.6
Eligibility
Transparency of Terms
ARC
Arc publicly discloses advance sizing methodology (20%–50% of ARR), repayment term range (six to 18 months), and eligibility criteria.2
Walmart Marketplace Capital
Advance size limits, term lengths, and repayment mechanics only disclosed to qualified sellers within an offer.
Financing Products
Business Banking
ARC
Arc business banking account included. High-yield option for idle cash.5 Integrated with Arc Card and repayment management.1
Walmart Marketplace Capital
Not offered.
Loan Size Range
Business Card
ARC
Cashback-enabled corporate debit card. Spending limits scale based on available balance and business revenue.4
Walmart Marketplace Capital
Not offered.

Working Capital

up to $500K
Approval in minutes

Funding same day

cardiff

Financing Excellence
Since 2004

cardiff.co

cardiff

Lender Pros

ARC
Walmart Marketplace Capital

Working Capital

up to $500K
Approval in minutes

Funding same day

cardiff

Financing Excellence
Since 2004

cardiff.co

cardiff

Breakdown by Financial Product

Revenue-Based Financing

Arc Overview

Arc provides fast working capital loans to businesses using a model that emphasizes company performance rather than traditional underwriting. The platform first gained attention among SaaS companies and other subscription businesses. While these businesses remain a strong fit, Arc has broadened its customer base over time to include companies across advertising, legal services, retail, and education.3

Instead of basing decisions primarily on credit scores, Arc connects directly to a company’s financial infrastructure to analyze revenue trends, cash balances, and operating performance. To qualify, businesses generally need at least six months of cash runway, $250,000 annual revenue, and U.S. incorporation. With underwriting focused on the business’s strength and predictability, personal guarantees and collateral are generally not needed.3

Funding amounts vary based on business performance and financial profile. Arc notes that Working Capital generally does not exceed 10% of company revenue,3 while Arc funding can reach up to $5 million. Its revenue-based financing guide also explains that ARR can be used to determine advance size, with higher percentages potentially available to established customers.2

Arc’s approach to pricing differs from that of many revenue-based financing providers, which rely on fixed fees. Borrowing costs generally reflect current interest rates and the company’s risk profile, with pricing often around prime plus 1–2%. The company also allows early repayment without imposing prepayment penalties, although the exact terms can vary.3

Businesses with steady recurring revenue streams and strong growth metrics remain particularly well-suited to Arc’s approach, which aligns access to capital with stable cash flow.

Walmart Marketplace Capital Overview

Capital by Walmart is a merchant cash advance (MCA) program only available to sellers on Walmart Marketplace. Walmart uses internal data to evaluate marketplace participants using its algorithm and to extend financing offers to selected sellers.6

Eligibility is driven by factors such as sales volume and account performance, with offers appearing directly within the Walmart Seller Center. Sellers cannot proactively apply for funding. Access depends on receiving an offer through Walmart’s system.6

Underwriting for these fast approval MCA business loans is based primarily on marketplace performance, and Walmart does not disclose potential financing limits. Sellers on the Walmart platform can review the terms upon receiving an offer. Once an offer is accepted, Walmart delivers funding through the seller’s existing Walmart payment infrastructure.6

Repayment is automated and tied directly to Walmart Marketplace sales. Instead of fixed monthly installments, Walmart collects a predetermined percentage of sales proceeds until the advance and associated capital fee have been repaid.6 Because payments fluctuate with revenue, repayment naturally accelerates during stronger sales periods and slows when sales activity declines.

The financing cost is disclosed upfront as a flat fee rather than an interest rate. Paying off the balance more quickly does not change the borrowing fee.6 Walmart does not publicly publish fees or typical repayment timelines. Those details are provided only to eligible sellers when an offer becomes available.

As a result, Capital by Walmart operates more as an invitation-based financing program embedded within the Marketplace ecosystem.

Business Banking

Arc Overview

Arc’s platform gives businesses a centralized place to manage cash flow and access capital. Rather than separating banking functions from expense management, the platform brings them together within the same interface.

Businesses can issue both physical and virtual cards, establish permissions for team members, and monitor spending activity without relying on a collection of standalone tools.1 The goal is to simplify financial operations by keeping core banking and spending functions under one roof.
Arc also provides access to treasury capabilities intended for businesses that maintain larger cash balances. Companies with significant reserves or longer operating runways can allocate idle funds to generate yield instead of leaving excess cash sitting entirely in a conventional operating account.5

This additional layer of treasury infrastructure gives startups another mechanism for managing liquidity between funding events while keeping those resources connected to the broader Arc ecosystem.

Walmart Marketplace Capital Overview

Walmart’s financial offerings for Marketplace sellers remain relatively narrow. While sellers receive marketplace payouts through the payment infrastructure linked to their Walmart accounts, the company does not currently offer a dedicated small-business checking account or an integrated banking suite. Capital by Walmart is structured as a standalone financing program rather than part of a broader banking ecosystem.

Sellers who want operating accounts must obtain those services from banks or third-party financial institutions. As a result, businesses using Walmart Marketplace Capital typically manage their day-to-day banking relationships outside the Walmart platform.

Working Capital

up to $500K
Approval in minutes

Funding same day

cardiff

Financing Excellence
Since 2004

cardiff.co

cardiff

Business Credit Card

Arc Overview

Available to businesses with an Arc account, the Arc Card can be issued in both physical and virtual formats and is intended to support day-to-day company expenses.4

Because it operates on a debit structure, purchases are funded by money already held within the business’s Arc accounts rather than through a revolving line of credit. Spending capacity, therefore, reflects the resources available to the business. Account balances and the company’s financial profile also affect spending limits.4

Companies can distribute cards to employees, establish permissions and spending controls, and monitor transaction activity across the organization from the same dashboard used for banking and cash management. In addition, the card offers cashback rewards on eligible purchases, adding a rewards component while remaining fundamentally a debit-based product.4

Unlike a traditional business credit card, the Arc Card does not allow businesses to carry balances from month to month or borrow against a separate credit limit.4 The card is primarily a tool for expense management and operational efficiency rather than a source of financing.

Walmart Marketplace Capital Overview

Unlike some financial platforms that pair lending products with spending tools, Walmart Marketplace Capital does not include a branded business credit card or related card program. The Capital by Walmart offering focuses exclusively on financing and does not provide merchants with a built-in option to manage everyday purchases on the platform.

As a result, sellers who want access to a business credit card must obtain one through a bank or third-party card issuer. Any rewards programs, revolving credit features, or expense management capabilities associated with those cards exist outside the Walmart ecosystem and operate separately from Walmart Marketplace Capital.

Merchants cannot combine Walmart financing with an integrated card product in the way some broader financial platforms allow.

The Capital Call

Small business financing usually comes down to fit and how closely a funding model aligns with the way a business earns revenue, manages cash flow, and operates day to day. When financing is structured around recurring revenue on one side and marketplace sales performance on the other, the differences are less about preference and more about business model alignment.

Arc and Walmart Marketplace Capital represent two distinct approaches to fast small-business lending. One is built around ongoing, predictable revenue streams and integrates financial tools into a broader operating system for managing cash, capital, and spend. The other is embedded directly into a marketplace environment, where funding and repayment move in step with daily sales activity and platform performance.

For small business owners, the key takeaway is the importance of understanding structure. When financing aligns with how a business actually generates revenue, it tends to feel less like an external obligation and more like part of the operating rhythm.

Working Capital

up to $500K
Approval in minutes

Funding same day

cardiff

Financing Excellence
Since 2004

cardiff.co

cardiff

Sources:

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