Both Cardiff and Pipe can finance young enterprises, depending on the startup’s business model.
Pipe is designed for companies with predictable, recurring revenue, such as SaaS or subscription-based businesses. It provides capital as an advance on future revenue rather than a traditional loan or equity investment, which can be appealing for founders who want to preserve ownership. However, Pipe requires an established revenue track record, and startups without consistent recurring revenue, or those that are pre-revenue, generally won’t qualify.2
Cardiff takes a flexible approach. The company typically looks for at least six months of operating history and bank statements. However, it is known for working with younger businesses and evaluating opportunities based on founder experience, use of funds, and overall financial potential.4 Cardiff supports a wide range of business models and offers some financing options to startups, including equipment financing.1
So, for startups with recurring revenue who need working capital without taking on more liabilities, Pipe is an innovative option. For other business models and startups seeking equipment financing or a long-term financing partner, Cardiff is the better choice.